Based in Raleigh, NC, Carolina Muscle is a fitness-inspired lifestyle brand. It was built with the desire of representing strength and physique athletes in the Carolinas. Although we all have different fitness goals, the characteristics we build while reaching for those goals are the same. Qualities like trueness, strength, persistence, passion, and purpose are what drive us. Our goal at Carolina Muscle is to represent those qualities through our brand. Thank you for checking out our site, and for supporting us!